We have lift off!

Hi and welcome to the Embrace Cards blog!

My name's Kate and I'm the Founder and Director of Embrace Cards. We are a for-profit organisation with a big social mission: to advance acceptance of diversity and promote social inclusion through the sale of our heartfelt greeting cards.

As a big believer in fair and equal access to social equity, I was frustrated by the half-measures of 'equality' available to GLBTI people in my native Australia (and around the world). I, like many, found the whole gay marriage debate had turned into a political, exhausting circus. I went to rally after rally (often baby bump and husband in tow) and chanted until I was hoarse. The frustration at a lack of progress was making me angry and I thought, there had to be a better way to achieve change.

I then read a book by acclaimed philosopher, Professor Edward de Bono called Handbook for the Positive Revolution which literally changed the course of my life. He details a plan for action and change, for any worthy cause through positive and constructive action (as opposed to combative, argumentative action). This concept of creating change really affected me and I set about being a constructive change maker in the arena of social inclusion and diversity promotion.

I thought, why wait for the world to accept diversity as being normal? Why not create a world where it just IS!? And thus, Embrace Cards was born. At Embrace we're taking the political out of the personal and promoting diversity through celebration rather than argument. We're creating products that enhance social inclusion and with any luck, this organisation can help reduce the attempted suicide rate of gay youth and impact our laws in a big, inclusive way. 

We've collaborated with talented artists from around the world to bring you our maiden fleet of cards and couldn't be happier with the results! You won't see any sexualisation or politicisation of GLBTI people. We are all about depicting with grace (and wit) simple, loving and genuine moments of care. We'll be adding to our product range seasonally and even doing a same-sex marriage line so keep an eye out! 

As a postgraduate student of Social Impact at Melbourne Business School I'm looking forward to trying my hand at using strategic business practice to improve society. I look forward to updating this blog and I hope you enjoy the journey.

Love Kate x